When you buy anything for your business, you want to make sure that you are getting your money’s worth. And promotional pens are no different. With your company’s information printed on the body of then, these merchandising items service as a useful business card for your company.
Printing and getting your printed pens ready for distribution is just the beginning of any merchandising campaign. After that, you must find innovative ways to get them into the hands of the right people. Below, we set out ten of the best ways to do just that:
- Give them away at conferences
Pens are an excellent piece of promotional merchandise to get your company noticed at trade shows. With one of your staff tasked with the job of handing them out, pens will end up in the homes and offices of people who will be reminded of your company daily. For maximum exposure, make sure you choose a fun design and branding. That way, you stand the best possible chance of enticing new clients.
- Offer them as prizes at events
Do you plan on hosting an industry event or a networking night? Then bringing along your promotional pens to give away as low stake prizes could be another great way of getting your business noticed.
- Only use promotional pens
Another benefit of buying in promotional pens in bulk is that you might not need to buy more stationary supplies afterward. Give away the promotional pens to colleagues to take home, use in the office, wherever they want, and you might soon find that pens with your company’s name on them travel far and wide.
- Put them in the post
Even though pens might be smaller and more discreet than larger promotional items like a t shirt, they still hold enormous value. Thanks to their size, you can put them in the post to be delivered as a small thank you to loyal customers. Promotional pens are used by all sizes of businesses thanks to their low cost and versatility, so why not take advantage of this by spreading your pens out far and wide?
- Leave them wherever you can
Here’s a fun game to try next time you are out and about – leave pens wherever you can – the supermarket, the bank, even your doctor’s office, by leaving promotional items wherever you can you are increasing your chances of your company being noticed. This method is used by many companies due to its low-budget cost and ability to yield easy results. If you are going to try it, then try to think outside of the box regarding where you are leaving the pens. Who knows who could find them!
- Use them as business cards
It is considered traditional to hand out business cards to potential clients, so why not be different and hand out a pen instead? Promotional pens which have your company’s contact details and tagline printed on them are a fun and interesting way of getting your business name out there. The recipient will immediately acknowledge that they have received a pen instead of a typical business card and are more likely to remember your business because of it.
- Donate them to charity events
Charity events are a great place to give away your pens. These events usually need a lot of pens since many people will sign up for support, and by donating you are doing something good for society and contributing to a great cause. Your pens will be used for administrative planning work and will also be noticed and given away during the event, giving your business a great visibility boost.
- Put them in goodie bags
Another great way of giving away your merchandise is by gifting the pens for use in a goodie bag. By donating your pens to be included alongside other brands, your promotional items could end up in the hands of important individuals. Make sure to try to get in ahead of other businesses, as there is often a limit in how many pens goodie bag distributors are willing to include at any given time.
- Give them to employees
When employees start in your company, it is important to make them feel welcome and part of the team. Supplying them with a goodie bag filled with all sorts of company merchandising can boost morale and help them get off to the best possible start within your business. Promotional pens, a new notebook, branded sticks and even a company lanyard will encourage the employee to spread the business name further.
- Colour coded pens for networking
Colour coded pens are a great way to get everyone talking. If you are planning a network event, then offer everyone a notepad alongside a choice of different coloured pens to encourage conversation. Each colour of pen could signal a different conversation topic or could even be specific to different departments within your company. From there, participants will be encouraged to find out more about other people depending on the colour that they have chosen.
Final thoughts on distributing promotional pens
One of the most important aspects of distributing promotional pens is that they are easy to produce and available in large batches. This is why you should be willing to give plenty of them away for free. Make sure to have your contact details branded on the pen, so that the user knows how to get in touch.
The best thing to do is not to overthink. Make the distribution of your promotional pens into a fun game. You could even have an easy-going competition with your staff to see who gives away the most pens!
Do not assume that every pen that you give away must return some profit by a potential customer. Instead, just go with the flow and enjoy the ride. Enjoy the fact that you are being generous. And who knows, you might even come across a pen you give away one day!